PRVCTICE
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Creative Director with 15 years guiding brand identity, design systems, and real‑time content for global sports, music, and media brands. Strategic, hands‑on leader trusted to build multidisciplinary teams, architect scalable design processes, and translate brand stories into high‑impact experiences across digital, social, broadcast, OOH, and live events. Work recognized by the Smithsonian Cooper‑Hewitt, Walker Art Center, and Fast Company for innovation and cultural relevance.